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Purchasely Takeaways #2: WWDC21, OTT video metrics, Video Paywalls, ELLE Magazine

Purchasely Team
Purchasely Team
Hello everyone,
Here’s a glimpse into what’s new in the Subscription Economy.
It’s been another busy month revamping our corporate website with a new branding design and announcing our seed round led by Stride.VC and Kima Ventures.
We are delighted to share with you the 2nd issue of our Newsletter. Get ready for Summer!
The Purchasely team.

Apple WWDC21: Meet StoreKit 2
At its WorldWide Developers Conference, Apple announced:
  • New version of StoreKit (StoreKit 2)
  • New version of the server to server notifications
  • New verification system
  • New API
If you are a customer of Purchasely you can calmly read our article:
We will handle all that for you and make sure you are always up to date and more. For others here is what you are going to have to do in the coming weeks or months.
📺 All videos about In-App Purchase and Subscriptions released by Apple are available here.
Latest news
Amazon to cut down Appstore fees to 20% for small developers
↘️ The Amazon Appstore has announced that it will be reducing its cut of developer revenue from 30% to 20% for developers that earn less than $1 million in revenue per year.
The new terms will also provide developers with AWS promotional credit in an amount equivalent to 10 percent of the developer’s revenue if they earn less than $1 million in revenue per year. 
Purchasely is supporting In-App Purchasing provided by Amazon Appstore. Contact us is you want more info.
Upcoming Google Play and Android Guidelines
August 2021
September 2021
OTT video services in USA: key metrics
Parks Associates announced new research from its Q1 2021 survey of 10,000 broadband households showing that 46% of US broadband households subscribe to four or more OTT services and 82% of US broadband households have an OTT subscription, compared to 76% in Q1 2020.
Parks Associates: OTT Service Stacking
Parks Associates: OTT Service Stacking
Three trends among OTT Services:
  • The “Big 3” in OTT services — Netflix, Amazon Prime Video, and Hulu — lead in subscriber retention with the longest average subscription lengths: up to 48 months for Netflix.
  • 61% of OTT subscribers say they never subscribe to a service on impulse.
  • 30% of subscribers say they often subscribe to a service to watch a specific program.
Purchasely is launching Video Paywalls
We are excited to share with you our latest release. Paywalls now support video to improve engagement and conversion.
Why videos in Paywalls?
Videos are the new hot topic, and for a reason, a few facts on this :
  • 34% higher conversion rates experienced by Marketers who incorporate video into their campaigns.
  • 74% of marketers say video has a better return on investment than static imagery.
  • Instagram video ads attract three times more engagement than sponsored images.
⚙️ How does it work? ⚙️
Simply add a HLS video URL in your Paywall via the Purchasely console to activate the feature.
Videos are only compatible with our “Features” templates Paywalls:
  • Features List;
  • Feature List Overlay;
  • Feature list & Plan Picker.
Spotlight on ELLE Magazine
ELLE, the iconic women’s publication has decided to launch its In-App Subscriptions, with Purchasely.
A first amongst French Women’s Press, this launch enables ELLE App readers to access exclusive premium content and subscribe to the digital version of the magazine. 
Key takeways:
  • Technical deployment made in a few weeks;
  • Tailored and bespoke branded Paywall made in a few clicks;
  • 2/3 of In-App subscribers enrolled in ELLE CRM program.
Paywall by ELLE France
Paywall by ELLE France
Building a reliable service is our obsession
Please meet Romain Salles, our CTO & co-founder.
Romain has been working in the mobile industry for more than 10 years.
He started as the first employee of the French startup Shopmium, acquired by Quotient in 2015. Then he moved to Stootie as the lead backend developer to finally become its VP-engineering.
Romain co-founded Purchasely and is now leading our technical team to infinity and beyond!
Romain Salles, Chief Technology Officer at Purchasely
Romain Salles, Chief Technology Officer at Purchasely
Three more things
📚 Some fresh content is available on our blog, make sure to check it out:
➡️ Please follow our LinkedIn page and Twitter account!
📺 We raised €1.8 million in funding led by Stride.VC. Watch the conversation between Jeff and Frenchweb.
 Credit: Decode Media
Credit: Decode Media
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Purchasely Team
Purchasely Team @purchaselycom

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