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Purchasely Takeaways #1: Google I/O, Twitter Blue, Customer Success

Purchasely Team
Purchasely Team
Hello everyone,
Summer is in the air and we’re looking forward to sunshine and warmer weather.
We are delighted to share with you the 1st issue of our Newsletter. Every month it will bring you a digest of insights on the In-App Management Ecosystem and best practices learnt from the Subscription Economy.
The Purchasely team.

Google I/O Takeaways
The 2021 Google I/O went virtual and offered an impressive lineup of 250 keynotes, sessions and workshops.
Top 3 In-App Purchases and Payment announcements:
  • Google Play Billing: new apps must use Billing Library v3 or v4 from August 2 (Existing apps from November 1);
  • Flutter 2.2: In-App Purchases plugin in production (replay);
  • Progressive Web App: Digital Goods API and Payment Request API to receive payments with Google Play Billing are now available (GitHub repository).
📺 A 10-minute In-App monetization deep-dive.
Not time to watch? Our 5 bullet-point digest:
  • Compare to peers”. This new section enables benchmarks for your app across multiple metrics such as Daily Active User, Monthly Active User, DAU/MAU across 250 peersets and 200 countries.
  • Lower minimum price limit (10-30 cents US) rolled out in 20 more countries;
  • [New] Multi-quantity purchases;
  • [New] Multi-line subscriptions that enable subscription bundles;
  • [New] Prepaid plans.
Grow your business with new engagement and monetization features | Google I/O
Grow your business with new engagement and monetization features | Google I/O
Apple WWDC
Apple is holding its annual Worldwide Developers Conference (WWDC) this week. It is a five-day event and will go on until June 11, 2021.
  • The keynote presentation starts tonight at 7 pm Central European Time or 10 am Pacific Time. It can be watched via the Apple website and its official YouTube channel.
  • Developer sessions will be available online via the Apple Developer site or the Apple Developer app.
Our blog will publish a digest about Subscription topics as soon as possible.
Latest news
Twitter is launching new ‘Blue’ subscription service.
Twitter has listed ‘Twitter Blue’ an In-App purchase, priced at £2.49 in the UK and $2.99 in the US, on app stores. An indication that the social media giant is looking to diversify its revenues via Subscription model.
Jane Manchun Wong, a tech blogger from Hong Kong claims to be the 1st paying user and hints that ‘Twitter Blue’ enables:
✳️ Undo tweet;
✳️ Color theme;
✳️ Custom App Icon.
On June 3, Twitter says on its official blog it’s introducing its first-ever subscription offering with the select markets of Canada and Australia ($3.49 CAD or $4.49 AUD).
100 android app stores in China means an explosion of complexity regarding payment
Benedict Evans is a very well known independent analyst (he spent 6 years at Andresssen Horowitz) with 317k followers on Twitter and 160k readers of his weekly newsletter.
He published a long Twitter thread about the consequences of multiple payment services on Android devices.
Benedict Evans
What happens when there are competing smartphone app stores? China is a case study. 700m+ Androids without Google services. Result: complexity… and higher commissions.
Spotlight on SYBEL, an audio platform
We are proud to power SYBEL In-App Subscription engine.
Paywalls by Sybel: Parents (left) & Kids (right)
Paywalls by Sybel: Parents (left) & Kids (right)
Sybel is a new generation podcast publisher, which allows users to experience moments of pure emotion through their one-of-a-kind creations, including audio books produced by professional comedians and exclusive documentaries.
Sybel leveraged Purchasely Paywall capacities to design custom and targeted In-App Subscription journeys to its two main audiences: Kids & Adults.
Customer Success is Queen
We are very pleased to welcome Raphaelle Pellerin on board.
Raphaelle is our new Head of Customer Experience.
A French-native based in Amsterdam, Raphaelle has an extensive experience of setting-up Customer Experience for a wide range of SaaS Digital and Mobile businesses like WeTransfer and DoubleDutch (C-Vent). Her deep understanding of the User Lifecycle, CRM tools and different models of Monetisation allow her to understand your business challenges and make the most of Purchasely.
Raphaelle Pellerin, Head of Customer Experience at Purchasely
Raphaelle Pellerin, Head of Customer Experience at Purchasely
Three more things
📚 Some fresh content is available on our blog, make sure to check it out:
➡️ Please follow our LinkedIn page and Twitter account!
📺 Purchasely is a member of Atomic Labs, the incubator of Contentsquare. Watch the 1st video of our co-founders Jeff (CPO) and Nico (our CEO).
Jean-François Grang CPO (left), Nicolas Tissier CEO (right)
Jean-François Grang CPO (left), Nicolas Tissier CEO (right)
Atomic Labs by Contentsquare
@Contentsquare & @atomiclabs_by are at the beginning of a great journey powered by the last $500M SeriesE 🦏.
Our startups are now part of this journey but we will mostly help them making their own🚀.
Today let's meet @PurchaselyCom !
#startups #mobile #app #ContentsquareSeriesE
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Purchasely Team
Purchasely Team @purchaselycom

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