Purchasely Takeaways #11: Maximize Retention and Win-back, Match vs Google, Entertainment Apps trends

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Purchasely Team
Purchasely Team
Hello everyone,
It’s not too late to subscribe to our brand new podcast, Subscription League. The first guest speakers are Andy Carvell, Partner at Phiture, and Belen Caeiro, Babbel‘s VP of Product Management.
☀️ Purchasely will exhibit at MAU Vegas June 6 – 8, 2022. If you plan to be there, come meet us (available VIP Conference passes).
The Purchasely team.

How to maximize Retention, Win-back, and Upsell with marketing automation
Reactivate customer with a billing issue
Reactivate customer with a billing issue
Purchasely provides 30+ subscription events that bring a deep and real-time understanding of each subscriber’s journey. This unique dataset may be activated to trigger powerful automation to improve the lifetime value of each subscriber.
The Purchasely’s Product Team explains in a very detailed article how to implement winning strategies to increase subscription revenues by combining Purchasely unique data collection capacity and mobile engagement solutions such as AirshipBatch, Braze, CleverTap, Firebase, or OneSignal.
➡️ You will learn 3 types of marketing automation that Purchasely customers may deploy right now.
  1. Win back customers at cancellation
  2. Reactivate customers with a billing issue
  3. Upsell loyal customers
One example among others: How to highlight content or features that speak to each customer.
  • Purchasely tips: propose a plan upgrade that promises higher value that fits each user’s interest or usage pattern and use paywalls effectively to highlight the benefits.
A new legal front: Match Group vs Google
On May 10th, Match Group alleged that Google broke federal and state laws and abused its power by requiring app developers to use its own billing system on Android devices.
The 91-page lawsuit (available HERE) is filed in California’s Northern District, the same court involved in the Epic Games vs Apple complaint (see Purchasely Takeaways #7).
Entertainment Apps on a roller coaster
1️⃣ Let’s start with some success stories about a new launch and a major IPO announcement by subscription giants, and impressive figures released by Disney.
Sara Fischer
#BREAKING: @disneyplus added 7.9M subs last quarter, beating analyst expectations of ~5M

New sub totals:
—Disney+: 137.7M
—ESPN+: 22.3M
—Hulu Total: 45.6M

Big picture: @Disney now has 205M paid subs across all services globally
—It's quickly closing in on @Netflix lead (221M)
Streaming Platform FIFA Plus Launches, Will Have 40,000 Live Games Annually
French Spotify rival Deezer announces Paris IPO | Reuters
2️⃣ But some large failures begin to emerge with the superfast closure of CNN+ (32 days!), and the collapse of Netlix shares (-70% vs its all-time peak, some shareholders sue for missing subscriber projections).
Trung Phan
On a per day of existence, CNN+ burnt much more money than Quibi.

Writing more on this for my Saturday newsletter: https://t.co/upHv1Wt2Tn https://t.co/Vo0wE8gwv7
Miscellaneous News
1️⃣ Google forced to end Play Store app sales in Russia. It has paused its billing system for users in Russia as of March 10, 2022.
2️⃣ According to Sensor Tower, consumer spending for the Language Learning category rose over 60% over 12 months. Duolingo, Babbel and Mondly were the top grossing language learning apps in Europe last year. 
3️⃣ Rockstar Games just launched a subscription for Grand Theft Auto, available on PlayStation and Xbox
Rockstar Games
Introducing GTA+ for GTA Online.

A new membership program exclusively on PS5 and Xbox Series X|S — providing easy access to a range of valuable benefits for both new and long-standing players on the latest generation consoles.

Launching March 29: https://t.co/t9DyrLap1W https://t.co/gz4UXzCfxf
4️⃣ Gay dating app Grindr to go public in Spac deal that values the company at $2b.
Purchasely team is growing with a focus on diversity
When we say we care about diversity in the workplace, we mean it.
We strongly believe that workplace diversity contributes to a broader collective perspective that will consistently lead to achieving a better company, better products, and satisfied customers. On that note, we are proud to announce the arrival of Bomee, Chrystel, and Karen!
Please watch Kirupa Subramanian, Technical Customer Success Manager, explaining how she helps Purchasely clients.
Kirupa, Technical Customer Success Manager
Kirupa, Technical Customer Success Manager
Three more things
📚  Make sure to check our fresh blog content:
➡️ Please follow us on LinkedIn and Twitter!
🎧 Mobile Presence podcast: Peggy Anne Salz (LinkedIn, Twitter) interviewed our CPO & Co-founder. Peggy is one of the Top 30 Mobile Marketing Influencers and Chief Content Officer of the MMA Germany. She is also a very talented podcast producer for many years.
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Purchasely Team
Purchasely Team @purchaselycom

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