It’s not too late to subscribe to our brand new podcast, Subscription League. The first guest speakers are Andy Carvell, Partner at Phiture, and Belen Caeiro, Babbel‘s VP of Product Management.
☀️ Purchasely will exhibit at MAU Vegas June 6 – 8, 2022. If you plan to be there, come meet us (available VIP Conference passes).
The Purchasely team.
How to maximize Retention, Win-back, and Upsell with marketing automation
Reactivate customer with a billing issue
Purchasely provides 30+ subscription events that bring a deep and real-time understanding of each subscriber’s journey. This unique dataset may be activated to trigger powerful automation to improve the lifetime value of each subscriber.
One example among others: How to highlight content or features that speak to each customer.
Purchasely tips: propose a plan upgrade that promises higher value that fits each user’s interest or usage pattern and use paywalls effectively to highlight the benefits.
A new legal front: Match Group vs Google
On May 10th, Match Group alleged that Google broke federal and state laws and abused its power by requiring app developers to use its own billing system on Android devices.
The 91-page lawsuit (available HERE) is filed in California’s Northern District, the same court involved in the Epic Games vs Apple complaint (see Purchasely Takeaways #7).
Entertainment Apps on a roller coaster
1️⃣ Let’s start with some success stories about a new launch and a major IPO announcement by subscription giants, and impressive figures released by Disney.
The Fédération Internationale de Football Association (FIFA), the highest governing body of international soccer, has launched digital platform FIFA Plus with plans to stream 40,000 live games per …
French music streaming platform Deezer announced plans for a stock market listing in Paris in a deal valuing the business at just over 1 billion euros.
A new membership program exclusively on PS5 and Xbox Series X|S — providing easy access to a range of valuable benefits for both new and long-standing players on the latest generation consoles.
Purchasely team is growing with a focus on diversity
When we say we care about diversity in the workplace, we mean it.
We strongly believe that workplace diversity contributes to a broader collective perspective that will consistently lead to achieving a better company, better products, and satisfied customers. On that note, we are proud to announce the arrival of Bomee, Chrystel, and Karen!
Please watch Kirupa Subramanian, Technical Customer Success Manager, explaining how she helps Purchasely clients.
🎧 Mobile Presence podcast: Peggy Anne Salz (LinkedIn, Twitter) interviewed our CPO & Co-founder. Peggy is one of the Top 30 Mobile Marketing Influencers and Chief Content Officer of the MMA Germany. She is also a very talented podcast producer for many years.
