Microsoft and Amazon announced plans to bring the Amazon Appstore to Windows 11.
As Purchasely supports Amazon Appstore, apps powered by Purchasely will be available on Windows 11.
Spotify Plus: a current $0.99 test with a “limited number of users"
Spotify is testing an ad-supported subscription tier that will allow users to play songs of their choice, with unlimited skips, for $0.99 a month. The company has confirmed it to
Hollywood Reporter. The $0.99 price point represents a tenth of the price of its standard $9.99 premium tier.
The Globe and Mail: The Paywall That Knows When To Give Up
The Globe and Mail, the largest newspaper in Canada, has built Sophi.io, a newsroom product (a natural language processing-based artificial intelligence system) that knows when to ask for money, when to ask for an email address, and when to simply leave readers uninterrupted.
Sonali Verma (Senior Product Manager, Analytics at The Globe and Mail) was a keynote speaker at the annual conference of the
Online News Association and gave a master class about how Sophi.io enables fully
dynamic paywall decisions for news websites.
“Our paywall knows when to give up. It knows when not to bug someone because they’re not going to get money from them anyway…
“Some readers might never encounter a paywall - for example, a hypothetical visitor who primarily reads car reviews, which is a strong source of ad revenue- while others might see one every time they visit the site (depending on their device, location, and propensity to read articles about investing)…
"Data scientists and data engineers now make up roughly 10% of The Globe and Mail’s staff. It’s an investment that has made all the difference. Each data scientist we have hired has paid for the next one.”
